blink.

Ignorance is bliss.

This artwork is about how much information we read online each day, but how most of it just disappears before as our eyes, and we ignore it. It also reflects how sometimes the most important information doesn't affect us, where as just 20 years ago it would have been a different story.

With modern day technology, we are exposed to almost everything online, including things of horror, macabre and just things that we shouldn't be seeing often. This includes video games, where the graphics are becoming more and more life-like, almost making us feel as though we're there, right in the middle of a battlefield shooting someone down. We see them fall down, but it has no impact on us as it's what we've gotten used to as we grew up.

Me, personally, was allowed to play violent video games when I was younger, but I haven't realised how much this has impacted me, as well as seeing horrific images in the news as technology has got more advanced. I grew up seeing these types of things, so I thought nothing to it until I saw this. The modern day people have got used to so many horrifying statistics, images and events that they have almost become normal to us. They don't shock us anymore, when really it should do, as we now care much less than before. 

The way the piece of artwork is designed it rather unique, it lives up to the message on the paper, and it reflects what we see in day to day life but ignore it. By showing these shocking facts in this way, it really opens up our eyes and minds as to what we're missing, and makes me wonder 'how much are we reading but ignoring in day to day life?'. I believe the aim of this project is to shock the viewers, into realising what has become of this world and how little people know about whats really happening out there in different countries. 

CargoCollective

Earlier this week, a friend of mine who is off at university shared a link with me which led to a collection of beautifully designed posters by the artists/art director Shauna Mae. These are minimalistic designs with few colours, but to me this makes them even more appealing. Take a look yourself here

I can relate to this artist is that they don't have a set style, which is what I struggle with. I cannot seem to stick to a certain style as I want to explore many, and not just be stuck doing the same style all the time. Although the styles are different, the majority of them relate to one another as they have a simple shape and line style, with the use of empty/negative space helping draw attention to the designs. An element of Mae's work that catches my eye is the colour. They don't stick to a colour scheme, but some of the colours they use within each artwork blend together subtly, where-as others contrast strong against each other, giving the artwork a certain pop that just makes you look. 

After further research into the website cargocollective.com, I have discovered that it is a personal publishing platform for various creative areas, from photography to digital. It is a great way of finding new and contemporary artists, or even students to reflect from and be inspired by. However, I don't think I'd use this site to search for artists that much, as it doesn't feature that many graphic designers, which is my specialism.

"As the founders of Cargo we have our own respective backgrounds as artists, designers and filmmakers and share a deep commitment to the creative culture we support. "

HeForShe

Whilst lightly browsing Behance earlier today, I came across a quite simple, well thought-out logo that really caught my eye as I felt as though I recognised it, even though I'd never laid my eyes upon it before. This was a pink and black logo, made up of generic straight and angular shapes for the HeForShe campaign. Here is a link so you can see for yourself: HeForShe 
After a while of looking a the logo I suddenly realised the connection between the logo and the name - the black right angle represents the male symbol (Mars symbol), and the pink upwards arrow represents the female symbol (Venus symbol), in a highly simplified manner with its own twist, though it still leaves you able to identify it once you look deep enough into it. It's unique and thought out logos like this that draw me in and make me want to look more into what it stands for, as it has a very professional, modern and clean look to it. When looking further into the branding of the campaign/organisation, the designers have developed the logo into a unique pattern on the back the products, linking it right back to the company, rather than have any old pattern stuck on there. The minimalistic colour scheme also give this a more professional feel by sticking to the rule of three - yes, I believe in this, it's not just English literature that goes by this rule.

This project was uploaded by DIA, a New York based strategic brand consultancy, design studio and production company. They described the work as "Overall, the identity communicates with shared masculine and feminine sensibilities. The typography is bold, but thoughtful while the colours are powerful, warm and energetic." with which I completely agree.