HeForShe

Whilst lightly browsing Behance earlier today, I came across a quite simple, well thought-out logo that really caught my eye as I felt as though I recognised it, even though I'd never laid my eyes upon it before. This was a pink and black logo, made up of generic straight and angular shapes for the HeForShe campaign. Here is a link so you can see for yourself: HeForShe 
After a while of looking a the logo I suddenly realised the connection between the logo and the name - the black right angle represents the male symbol (Mars symbol), and the pink upwards arrow represents the female symbol (Venus symbol), in a highly simplified manner with its own twist, though it still leaves you able to identify it once you look deep enough into it. It's unique and thought out logos like this that draw me in and make me want to look more into what it stands for, as it has a very professional, modern and clean look to it. When looking further into the branding of the campaign/organisation, the designers have developed the logo into a unique pattern on the back the products, linking it right back to the company, rather than have any old pattern stuck on there. The minimalistic colour scheme also give this a more professional feel by sticking to the rule of three - yes, I believe in this, it's not just English literature that goes by this rule.

This project was uploaded by DIA, a New York based strategic brand consultancy, design studio and production company. They described the work as "Overall, the identity communicates with shared masculine and feminine sensibilities. The typography is bold, but thoughtful while the colours are powerful, warm and energetic." with which I completely agree.