During my time at college today, we started to look into metaphors in things such as commercials and numerous works of art. We were shown different images and each had to write down what other meaning they could have, such as a runner wearing high heels on a racetrack - an advert for Pirelli tyres. The meaning behind it was that you could have the most powerful vehicle in the world (the runner) but if you haven't got good grip/tyres (represented by the high heels) then you won't get very far and you won't get the optimum performance. We then went on to look at other things similar to this, such as the Bill Viola 'The Messenger' artwork (rather scary in my opinion!)
To this collection I would like to add this rather strange advert, Beagle Street. Life insurance. Reborn., as i think it's a great way of saying that most insurance companies can be a right pain and hassle with life insurance, making them not very approachable. When the fluffy, more approachable creature arrives, that represents Beagle Street, making them appears to be kind and approachable to customers.
We also started to look at professional websites to take advice and inspiration from, and I found one which I signed up to a while ago but didn't really look into as I didn't know how to use it - Behance. This is an Adobe run website, making it a specialist site mainly for graphic designers of all subcategories, including photographers. On this site you can find artists and designers from professional to amateur, resulting in a mix of talents and creative knowledge in 30+ creative fields. The site is mostly used to post ongoing or completed work by the users, but it can also be used to post jobs for others to complete. It's such a great site, especially for freelancers as it can be quite a good way for them to showcase their portfolios and to get them noticed and recommended by the community, essentially boosting their career.
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