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Tuesday, 17 December 2013

Russian Constructivism

Russian Constructivism


Russian Constructivism was a movement created by the Russian avant-garde, which began in 1913 that quickly reached the rest of the continent and remained active until the 1940s.  The movement was influenced by another pervious art movement called Cubism, which was the very first style of abstract art, letting other artists see work in a whole new perspective. The name was generated from Russian artists whose work was in a constructed order or manner. The name referred to a group of artists who wanted to move on from the autonomous art object, extending the definition of abstract art to include practical design work. The development of this movement was fed by the Revolution of 1917, which made artists want to find and create a new visual environment which included the social needs and values of the new Communist order. 


The movement often has geometric and minimal themes, which are experimental and rarely emotional, but also has a devotion to modernity. Subjective and individualistic forms weren’t really suited to the style, where as objective forms that has a universal meaning were more suited to the movement. It was also characterised by its precision, clear formal order, impersonality, simplicity and contemporary materials used. One common factor within this movement is the use of stencil-like sans serif typefaces, which is featured on many pieces of work. he artwork that featured in this movement was  usually art that was broken down into its most basic elements such as shapes. The style was rather orderly, which was crated by the use of new media. The need for order was needed at the time as the movement happened just after WWI, where the there was still a need for unity, peace and understanding. The artists still worked in the traditional artistic media of painting and sculpting as well as experimenting with photography such as photomontage.


The materials that were involved in this movement, such as industrial materials like glass; steel, and plastic were still used by other artists that weren’t big influences in the movement. A range of different artists such as painters, sculptors and even photographers used these materials in their work. The Russian Constructivist era was brought to a sudden end with the death of a Communist leader in Stalin’s dictatorial rule. The Stalinists called an end to the movement as they considered it to be too rarefied to serve as an effective form of state propaganda. The Constructivist designers who refused to co-operate retired from their public life, and fled the country or got paid visit from the police in the early hours of the night.
Personally, I really like this art movement as it’s very unique compared to the others, it has a broader range of materials and interesting compositions. I also like the combination of photographs from different angles and different colours, aswell as the use of angular shapes at odd angles, which make it stand out and draw your attention to it. I also like how coloured paper with different visual textures are used, it gives a really strong mixed media effect, along with the main colour theme of red, allowing you to easily recognise a piece of work from the era.



Tom Purvis & Commercial Art


Tom Purvis
Tom Purvis was born in Bristol in June 1888 and was the son of sailor and marine artist, who was professionally known as T G Purvis. He studied at Camberwell School of Art and for six years he worked at the advertising firm of Mather and Crowther before he took the decision to become a freelance designer. During his time as a freelance designer, he developed a bold style, where the shapes were two-dimensional large blocks of bright colour, that didn’t have much detail in them. He then took a break from freelance designing to fight in the First World War in the Artists Rifles regiment, which was raised in London in 1859 as a volunteer light infantry unit.


Purvis worked for the London and North Eastern Railway (LNER) from 1923 to 1945, where he was allowed considerable freedom in his designs. During his time at LNER, he produced over 100 posters, which worked out at about 5 or 6 pet year or one every two months. He had a very high status within LNER’s advertising department, as he was one of the major designers involved in the most recognisable LNER style – bold and graphic. His posters for the LNER didn’t include methods of transport, but instead he focused on portraying the resorts and holiday destinations that the trains travelled to ad the leisure pursuits that could be enjoyed there. Many of his posters portrayed women in bathing costumes with bare arms and legs, which was unheard of and very risky in 1930’s Britain. When painting these scenes, Purvis used warm colours to give it a Mediterranean feel, even though these were only British eastern coastlines. This also emphasised that the east coast was the ‘drier’ side of Britain and the top place to visit the seaside. As well as creating individual posters, Purvis also designed two sets of six poster or the LNER that could either be displayed separately, or joined together to create a single overall image. Purvis also designed some posters for the Gentlemans’ outfitters Austin Reed and also for the 1932 British Industries Fair. In 1930 he joined a group called the Society of Industrial Artists, which put pressure on the industry to improve standards of training for graphic designers and to provide a wider range of employment for them. 
Tom Purvis is somebody who I take influence from as I really like Purvis’ work as it shows a lot, just through a few simple coloured shapes - how so much can be displayed through so little I’m really fond of how he shows scenes at the seaside, focusing on the amount of people there or showing how much fun they’re having. 



Commercial Art
Art that is created for commercial purposes, primarily advertising, has the name commercial art. This term has become increasingly older over the years, as new contemporary terms such as advertising art and graphic design are being used instead, even though graphic design is thought of to be more digital based than hand made. Commercial art was traditionally things like designing books, product branding and advertising of those products, creating signs and posters and other displays that promote sales or services. To be a commercial artist, the artist needs to have the ability to mix together information and knowledge of fine arts, visualisation and different media, as communication is the most important part of this field. They also need skills in free-hand drawing, painting and experience using graphic design and editing software, with a basic knowledge of the principles of advertising. The artists work in a variety of situations, doing many different things in the world of art such as illustration and animation when computers came around.  The work the artists create is usually made for mass exposure, production and distribution, as it was a main way for businesses to promote their products and services.


Friday, 13 December 2013

Quick Overview

I havent posted in a while as i've been really focused on my college work and finding the correct progression route for me. I've decided to continue in the graphic design route and to do a HND (higher national diploma) at Chesterfield College. I've decided to do this course as I dont feel that I am yet ready for university and I feel that the HND will ready prepare me for that, if I do decide to go. 

Whilst I havent been posting i've uploaded a report of mine on the history of typography and my digital portfolio to Issuu, both can be found on the following link: Issuu - Sophie Maclean